CATEGORIES

The WorldMediaFestivals Categories

Every great production deserves to be seen.

The WorldMediaFestivals Television & Corporate Media Awards celebrates the full spectrum of modern media – from television, film and corporate productions to digital, print and audio. Our categories recognise creative work that informs, educates and entertains, reflecting how stories, messages and ideas reach audiences today. Explore the categories below to find where your project fits best, and take the first step towards international recognition.

EVERY GREAT PRODUCTION DESERVES TO BE SEEN

The Categories

The WorldMediaFestivals Television & Corporate Media Awards celebrates the breadth of contemporary media practice, encompassing television, film, corporate productions, digital experiences and print communication.

Designed to acknowledge both creative craft and communicative impact, the categories recognise work that informs, educates or engages across a wide range of contexts.

Whether your project is a broadcast documentary, a corporate film, an online campaign, a training module or a print publication, the festival provides a place for it to be evaluated among international peers.

Explore the categories below to determine the best fit for your work and take your first step towards global recognition.

Film / Video



Television
Streaming
Corporate

Film / Video

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Print


Corporate
Publications
Magazines
Reports

Campaign


Brand
Corporate
Cause
Static & Motion

Campaign

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Online


Microsites
Social Media
Digital Experiences
Editorial

Film / Video

Advertising recognises creative commercial work designed to influence audience perception, drive brand attention, and communicate value across broadcast, digital, experiential, and emerging formats.

TV & Cinema Commercials
Commercials created for broadcast or cinema, using expressive craft and storytelling to deliver brand messages with broad audience reach.

Social & Digital Advertising
Content designed for digital platforms, optimised for online behaviour, format-specific engagement, and platform-native storytelling.

Long-Form & Impact Advertising
Long-form advertising films, online hero content, and purpose-driven or public service messaging (PSAs) that use extended storytelling to deliver deeper brand, product, or societal communication.

Omnia Open
Advertising work that defies standard categories, including unconventional, experimental, hybrid, or format-breaking brand communication.

Branded Storytelling celebrates narrative-driven work that communicates brand meaning, identity, and human connection through authentic, creative, or artistically crafted stories.

Origin & Purpose Stories
Stories expressing the brand’s roots, founding idea, and deeper purpose.

Culture & Values Stories
Stories showing organisational culture, people, and values in action.

Human & Impact Stories
Narratives centred on personal journeys, human experience, or societal influence connected to the brand.

Innovation & Future Stories
Stories exploring progress, breakthroughs, or a brand’s vision of the future.

Brand Narratives
Highly crafted expressions of brand identity, essence, and aesthetic storytelling.

Omnia Open
Storytelling that falls outside established categories, including experimental, hybrid, or boundary-challenging narratives.

Corporate Communication recognises strategic, reputational, and purpose-driven work that expresses organisational identity, responsibility, transformation, and public understanding.

Identity & Reputation
Communication that strengthens organisational identity, credibility, and public trust.

Purpose & Responsibility
Work expressing societal, environmental, or ethical responsibility.

Innovation
Communication about strategic direction, development, transformation, or future readiness.

Organisational Affairs
Work explaining organisational functions, systems, operations, or institutional roles.

Employer Brand & Recruitment
Content expressing workplace culture, roles, and opportunities to attract and engage talent.

Omnia Open
Unconventional, hybrid, or experimental corporate communication beyond traditional formats.

Documentary celebrates non-fiction storytelling that deepens public understanding of people, systems, cultures, and the world through factual, creative, or investigative approaches.

Social & Politics
Works exploring social systems, political life, and civic realities.

Rights & Justice
Documentaries addressing rights, legal systems, accountability, and justice.

Culture & Identity
Stories exploring cultural life, identity, belonging, and collective expression.

History & Biography
Narratives reflecting historical development, personal lives, and legacy.

Science & Health
Works exploring scientific inquiry, medical realities, and human wellbeing.

Technology & Future
Documentaries focused on digital systems, technological change, and future possibilities.

Nature & Environment
Works about species, ecosystems, climate, and environmental systems.

Business & Economy
Documentaries examining markets, work, enterprise, and economic structures.

Crime & Investigation
Stories exploring crime, justice processes, and investigative narratives.

Travel & Places
Works exploring journeys, regions, cultures, and the lived character of places.

Omnia Open
Hybrid, experimental, conceptual, or category-defying documentary formats.

Education & Training recognises content designed to teach, inform, upskill, or support learning across ages, contexts, professions, and digital environments.

Early Learning
Learning content for early childhood focused on foundational skills, curiosity, and guided discovery.

School & Youth Learning
Educational content for school-aged audiences supporting academic or personal development.

Public & Civic Learning
Content that strengthens public knowledge, civic literacy, or community engagement.

Skills & Vocational Training
Applied learning focused on technical, craft, or job-specific skills.

Workplace & Professional Development
Communication supporting professional growth, capability, and organisational competence.

Digital & Immersive Learning
Learning created for digital, interactive, or immersive platforms and environments.

Omnia Open
Experimental or category-transcending learning content outside traditional divisions.

Entertainment celebrates creative works that captivate audiences through storytelling, performance, personality, culture, and dynamic expression across scripted, unscripted, and live formats.

Fiction
Scripted narrative storytelling spanning drama, comedy, genre, and imaginative worlds.

Episodic
Multi-part or series-based storytelling designed for ongoing narrative engagement.

Unscripted
Reality-based formats shaped by authentic behaviour, challenge, or competition.

Culture & Lifestyle
Entertainment exploring culture, food, design, travel, fashion, or lifestyle experience.

Talk & Conversation
Content driven by dialogue, viewpoints, interviews, and discussion.

Events & Specials
One-off entertainment events, specials, and unique broadcast moments.

Omnia Open
Hybrid, experimental, or genre-defying entertainment that does not fit existing formats.

Internal Communication honours strategic, cultural, and operational communication created to inform, align, motivate, and connect employees across all levels of an organisation.

Leadership & Strategy
Internal communication strengthening organisational direction, alignment, and strategic understanding.

Culture & Values
Communication reinforcing shared values, behaviours, inclusion, ethics, and wellbeing.

Employee Engagement
Content designed to build enthusiasm, participation, and emotional connection.

Learning & Development
Content supporting onboarding, training, skill-building, and employee growth.

Operational Practice
Communication clarifying processes, workflows, systems, and ways of working.

Safety & Compliance
Content reinforcing safety, responsible behaviour, risk awareness, and compliance.

Omnia Open
Hybrid or unconventional internal communication outside defined themes.

Marketing & Promotion recognises creative communication that builds visibility, interest, consideration, and connection for products, services, destinations, or sectors across any audience or platform.

Product
Work promoting, explaining, or positioning a physical product or feature.

Service
Communication clarifying or promoting an intangible offering.

Brand
Communication centred on brand identity, meaning, or perception.

Event & Experience
Work promoting an event, activation, or live experience.

Sector
Communication promoting an industry, destination, or public domain.

Omnia Open
Hybrid or unconventional promotional work outside product, service, brand, sector, or event structures.

News & Current Affairs honours journalistic excellence that informs, investigates, and interprets the events shaping public life, advancing public understanding and civic awareness.

Breaking News & Live Coverage
Real-time journalism delivering essential information during unfolding events.

Reporting
Verified, structured coverage presenting facts, context, and first-hand accounts.

Analysis & Commentary
Interpretive journalism explaining complexity and deepening public insight.

Investigation
Work uncovering new facts, wrongdoing, or hidden dynamics in the public interest.

Documentary
Long-form journalistic storytelling revealing context, impact, and systemic insight.

Omnia Open
Experimental or hybrid journalistic formats beyond traditional news structures.

PR Communication recognises strategic communication that informs, clarifies, engages, or builds relationships between organisations and their publics across all channels and contexts.

Media Relations
Press-focused communication providing clarity, updates, or expert viewpoints.

Crisis & Issues
Communication for urgent or sensitive situations requiring clarity and public reassurance.

Reputation & Brand Image
Messages shaping perception, credibility, and organisational identity.

Public Affairs
Communication relating to policy, institutional dialogue, or stakeholder engagement.

Social Impact
Work addressing societal issues, positive behaviour, or community contribution.

Omnia Open
Hybrid, experimental, or unconventional PR communication outside traditional formats.

Print

The Print category recognises communication projects created in print format, whether produced physically or delivered digitally (e.g., PDF). Entries may include long-form publications, magazines, brochures, promotional materials, internal communication print, or experimental formats.

Work is evaluated on conceptual clarity, narrative strength, creative expression and the effectiveness of print as a communication medium.

Corporate Print includes organisational print materials created to communicate strategy, performance, purpose or key messages to stakeholders and public audiences.
This subcategory covers annual reports, sustainability reports, corporate books, NGO or foundation publications, research-based print, policy summaries and other long-form or communication-led organisational print projects.

Marketing & Promotional Print includes materials designed to promote products, services, destinations, events or experiences.
This subcategory covers brochures, catalogues, product sheets, tourism brochures, event print, media kits, promotional posters and other print assets aimed at awareness, engagement or activation.

Editorial & Magazine Formats include publications with editorial or thematic structure, combining narrative, photography, visual storytelling or journalistic approaches.

This subcategory includes magazines, journals, member publications, tourism magazines, magalogs, editorial supplements and other magazine-style print formats.

Internal Print includes printed materials created for employees or internal groups within an organisation.

This includes internal magazines, newsletters, onboarding guides, leadership print and other communication designed for internal engagement.

Omnia Open is a flexible subcategory for print work that does not follow conventional formats or category definitions.

This includes art books, photo books, visual archives, hybrid formats, experimental publications, conceptual print objects, special-format works and other projects that use print in non-traditional, cross-disciplinary or exploratory ways.

Campaign

The Campaign category recognises strategically driven communication campaigns that activate a cohesive creative idea across a minimum of two different media, channels or platforms. A campaign is defined by its strategic coherence, its cross-channel execution, and its ability to create meaningful audience engagement and relevance. Single assets (one film, one print ad, one OOH poster or one social post) are not eligible; entries must represent a campaign.

Campaigns designed to build, strengthen or reposition a brand, or to launch and promote products, services or entertainment properties.

Campaigns developed by companies, institutions, NGOs or public bodies, including internal communication, employer branding, governance, culture and public-sector communication.
Campaigns addressing social, humanitarian, environmental, cultural or public-health issues, including awareness, advocacy and participation initiatives.
An open category for hybrid, experimental or unconventional campaign approaches that do not fit established definitions.

Online

Online includes digital work created for screen-based environments, ranging from editorial communication to social media, interactive experiences, and experimental digital formats. It recognises craft shaped by platform behaviour, narrative form, interaction, and expressive digital design.
Digital Editorial includes screen-native editorial storytelling that combines text, imagery, layout, and pacing into coherent digital narratives. It is neither static print nor interaction-led digital experiences, but communication shaped primarily through editorial structure, voice, and form.

Publications & Reports
Publications & Reports present structured, chaptered, or document-like editorial communication such as annual reports, ESG reports, institutional publications, research releases, and organisational documents.

Long-Form Features
Long-Form Features are narrative-driven digital pieces that combine text, imagery, and optional multimedia into deep, scroll-based editorial stories emphasising narrative craft, thematic depth, and immersive reading flow.

Brand & Purpose Editorial
Brand & Purpose Editorial expresses the mission, values, identity, or heritage of a brand or organisation through editorial storytelling, shaped with intention and expressive clarity.

Culture & Insights
Culture & Insights explores stories, perspectives, and knowledge presented by cultural, educational, scientific, or institutional organisations, transforming complex subjects into engaging digital narratives.

Omnia Open
Omnia Open (Digital Editorial) recognises editorial work that defies conventions, blends formats, or uses experimental or hybrid digital storytelling approaches.

Digital Experiences recognises interactive, screen-based, and web-based work where user behaviour, navigation, and interaction shape how content, stories, brands, or services are explored.

Microsites & Narrative Web Experiences
Microsites & Narrative Web Experiences include focused websites, narrative journeys, or thematic digital spaces where structure, interaction, and motion guide the audience.

Interactive Information
Interactive Information recognises digital products, tools, or utilities designed to support tasks, decisions, exploration, or interaction through clear and intentional UX.

Branded Formats
Branded Formats highlight branded digital environments designed to communicate identity, launch campaigns, or create immersive brand interactions.

Online Exhibitions & Collection
Online Exhibitions & Collections recognise digitally curated environments that present, interpret, and contextualise cultural, artistic, historical, or archival content through interactive digital design.

Omnia Open
Omnia Open recognises experimental, unconventional, or format-defying interactive digital work that does not fit established categories.

Social Media celebrates creative work crafted for platforms such as Instagram, TikTok, YouTube, X, and emerging social environments. It recognises ideas expressed with immediacy, personality, platform-native formats, and cultural awareness.

Social Video & Short-Form Storytelling
Social Video & Short-Form Storytelling highlights short-form videos created for social platforms, where ideas unfold quickly and expressively using vertical and short-form formats.

Creator & Influencer Collaborations
Creator & Influencer Collaborations showcases work shaped by the voice, presence, and creativity of social media creators, including creator-led storytelling and influencer partnerships.

Social-First Brand Expression
Social-First Brand Expression recognises brand communication designed specifically for social platforms, celebrating concepts and visuals shaped for platform-native behaviours.

Channel Presence
Channel Presence honours social media channels that express a distinct point of view over time, using identity, narrative, tone, and community connection consistently.

Omnia Open
Omnia Open (Social Media) celebrates experimental or unconventional social media work, including conceptual, artistic, or format-defying uses of platform tools.

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