by Wojtek Jeżowski.
Marketers, buckle up! 2024 was a wild ride—full of wins, lessons, and reality checks. If we learned one thing, it’s this: playing it safe is the biggest risk. Wojtek shares key takeaways from 2024 and what they mean for B2B marketing. From why creativity fuels growth to how brand awareness wins, this article challenges your 2025 strategy. Get ready for insights and action. Click here for the full article.
Wojtek – the B2Bearded creative – is the CEO and Head of Creative of Black Rabbit, a Polish B2B video marketing company. He has won the WorldMediaFestivals Grand Prix twice and will be a guest speaker at the Awards Day in Berlin 2025.
by Monika Gossmann
Actors bring stories to life by immersing themselves in emotional roles—but at what cost? The toll can lead to exhaustion, depression, and substance abuse. From Hollywood to theater, performers face immense emotional strain with little support. It’s time to address the emotional toll of acting—because mental health sustains the craft. Click here for the full article.
Monika is an international actress, Florida State University Professor, author and director. Pursued her MFA in scriptwriting under the late David Lynch, mentored by David Fincher. She serves on the Board of Advisors at the WorldMediaFestivals and will be a speaker at the Awards Day in Berlin 2025.
by Christina Kahlert
AI is transforming how communication professionals conduct research. With the rapid rise of powerful AI models, ensuring accuracy and trustworthiness in information has become more critical than ever. This article explores three cutting-edge AI tools that help journalists, PR experts, and researchers navigate a sea of data with reliable, real-time insights. Click here for the full article.
Christina is a communication professional, filmmaker, and owner of Indoc Film, Germany. As the director of the support associationon of the International Press Club of Munich, she plays a key role in fostering global media dialogue and raising awareness for the freedom of press.
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