by Maksym Chuzha
In this reflection, Maksym explores how war has transformed his perspective and practice – offering a deeply personal insight into storytelling shaped under extreme conditions.
Maksym Chuzha is a Ukrainian producer, director, screenwriter, and founder of NGDS.Design.
by Anietie Udoh
As traditional models struggle to keep pace with shifting audiences, a different logic becomes visible across Africa – one where storytelling, culture, and commerce are deeply intertwined. In Africa, storytelling is not an add-on, but a central mechanism for building trust and relevance.
Anietie Udoh explores what this means for how media is created, funded, and understood.
Anietie Udoh is a Nigerian marketing strategist and Divisional Director at Marketing Edge Publications, a media company for marketing, advertising, and brand communication.
How Corporate Psychopathy Kills Creativity
by Theo Grassl
Brilliant leaders. Strong personalities. Outstanding results.
But what if the traits driving success are the same ones quietly limiting creativity?
Theo Grassl examines leadership patterns in creative industries that often go unchallenged – and why some may be closer to what psychologists describe as corporate psychopathy than we’d like to admit.
A sharp perspective on what we reward – and what that might cost.
Theo Grassl is a university lecturer and Dean of Studies at AMD. As a behavioural analyst, his work focuses on the intersection of leadership, psychology, and creativity.
by Jazz Gandhi
PR is meant to represent the public. But what happens when the industry no longer reflects the society it speaks to?
In this article, Jazz explores the gap between representation and reality – and why cultural understanding is not a “nice to have,” but central to meaningful communication.
A perspective on authenticity, identity, and the role PR should play in shaping a more inclusive media landscape.
Jazz is the founder and director of London-based Sakura London, a B2B2C integrated Comms agency in London. Of Punjabi Sikh heritage, she brings a global perspective shaped by living across Europe, Asia, and the Caribbean. Her work focuses on inclusivity, strategy, and culturally relevant narratives across industries.
by Manuel Alvarez
Manuel Alvarez is Creative Director at ViX Originals and founder of Fig of Fruit. Working at the intersection of storytelling, marketing, and global content, he develops and leads campaigns and original formats for international audiences.
by Monika Gossmann
In this article, Monika explores how different systems of training and cultural perspectives shape performance – and what happens as these foundations begin to change. As methods overlap and boundaries dissolve, acting becomes less tied to a single approach and more shaped by shifting conditions. The result is a craft in transition, where long-standing techniques may no longer fully capture what performance is becoming.
Monika Gossmann is an acting professor at Florida State University, as well as an actress, producer and director. She holds an MFA in screenwriting from the David Lynch program.
by Marion Campbell
Marion has spent years performing on international stages, including productions such as The Lion King, Ghost, and The Voice.
But confidence didn’t always come naturally – it was something she developed over time.
In this video, she shares techniques from her experience in live performance – and how they help build confidence and presence under pressure, both on stage and beyond.
Marion is a live singer, entertainer, and musical theatre actress.
by Wojtek Jeżowski.
Marketers, buckle up! 2024 was a wild ride—full of wins, lessons, and reality checks. If we learned one thing, it’s this: playing it safe is the biggest risk. Wojtek shares key takeaways from 2024 and what they mean for B2B marketing. From why creativity fuels growth to how brand awareness wins, this article challenges your 2025 strategy. Get ready for insights and action. Click here for the full article.
Wojtek – the B2Bearded creative – is the CEO and Head of Creative of Black Rabbit, a Polish B2B video marketing company. He has won the WorldMediaFestivals Grand Prix twice and will be a guest speaker at the Awards Day in Berlin 2025.
by Monika Gossmann
Actors bring stories to life by immersing themselves in emotional roles—but at what cost? The toll can lead to exhaustion, depression, and substance abuse. From Hollywood to theater, performers face immense emotional strain with little support. It’s time to address the emotional toll of acting—because mental health sustains the craft. Click here for the full article.
Monika is an international actress, Florida State University Professor, author and director. Pursued her MFA in scriptwriting under the late David Lynch, mentored by David Fincher. She serves on the Board of Advisors at the WorldMediaFestivals and will be a speaker at the Awards Day in Berlin 2025.
by Christina Kahlert
AI is transforming how communication professionals conduct research. With the rapid rise of powerful AI models, ensuring accuracy and trustworthiness in information has become more critical than ever. This article explores three cutting-edge AI tools that help journalists, PR experts, and researchers navigate a sea of data with reliable, real-time insights. Click here for the full article.
Christina is a communication professional, filmmaker, and owner of Indoc Film, Germany. As the director of the support associationon of the International Press Club of Munich, she plays a key role in fostering global media dialogue and raising awareness for the freedom of press.
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